9:15 AM

Leadership Bootcamp: 5 Ways to Optimize Your Operations

Dr. Richard Baldwin

High Performance Leadership in Wood Products Manufacturing; Secrets for Achieving Top People Performance

“High performance leadership is the key; it often spells the difference between success and failure of a wood products manufacturing enterprise. However, manufacturing leadership positions have become some of the toughest to recruit, fill and retain. The growing gap between supply and need now prompts companies, or work-groups, to rely more and more upon in-house leadership development processes. The process can be costly in terms of time and money, but the results can make the investment worthwhile.

There are more than eight essential leadership secrets that provide the substance for top people performance. These essentials were garnered from five plus decades of hands-on experience in North America and offshore. Many run counter to the popular perceptions of generational differences and the resulting performance in the workplace. However, most are validated by the latest research and the experience of others; each works as a part of the whole in developing high performance leadership to achieve top people performance. They can become an integral part of the in-house leadership development practices”


Richard F. (“Dick”) Baldwin, a native of Lebanon Oregon, draws on six decades of executive, supervisory, and hourly experience across the forest products industry. Currently Dick is Managing Partner of Oak Creek Investments LLC. Dick also co-founded Winston Plywood & Veneer LLC in Louisville MS and is a partner in the business.

From 2007 to September 2013, he served as Executive Vice President / General Manager for the Southeastern U.S. division of Wood Resources LLC prior to its successful sale to Boise Cascade. Previously Dick had operating authority over wood products factories in Latin America and Southeast Asia, was Managing Partner of an operator of 7 wood products manufacturing plants, and was SVP of a Fortune 100 company with profit-and-loss responsibility for 15 wood products mills. Dick has carried out consulting assignments in many developed and developing countries including Brazil, Costa Rica, Honduras, Japan, Laos, New Zealand, Nicaragua, South Africa, South Korea, Thailand, Turkey, and Vietnam.

He has participated in and sponsored industry innovations such as development of small log processing technology and the high-speed layup line, and has been deeply involved in innovative product mix development.

Dr. Baldwin earned a BS in Operations Management from the University of Oregon, a Master of Science in Forestry from Stephen F. Austin State University (Texas), and a Ph.D in Public Affairs from the University of Texas at Dallas. He has completed advanced studies in Strategy and Complexity at the Santa Fe Institute and earned certifications in Mediation and Dispute Resolution from Southern Methodist University. He holds the Certified Forester designation from the Society of American Foresters.

Dick has held appointed public office as member of the Oregon State Board of Forestry and member of the Angelina and Neches River Authority (Texas). He was a member of the Forestry Trust Advisory Committee at the Oregon State Board of Forestry, a member of the Forest Research Laboratory Committee at Oregon State University, and a curriculum advisor at the Stephen F. Austin State University School of Forestry.

Dr. Baldwin regularly speaks at industry events. Within the past year he has spoken at PELICE in Atlanta, the Forest Products Society international convention in Portland OR, the Forest Products Society short course in Starkville MS, the Timber Processing and Energy Expo in Portland OR, and the European Wood Panel Conference in Hamburg.

He has authored seven books, including the recently published Plywood and Veneer-Based Products, and has written dozens of journal articles concerning manufacturing practices, operating management, maintenance, and forestry issues.

Mr. George Georgiev

Developing High Performance Teams

Three interrelated concepts underlay development of high performance teams:

    1. Organizational Culture and Leadership (how we create an environment that encourages us all to reach our maximum potential). We can think of a culture of organization as its personality. It is the way how members of the organization relate to each other, their work and the outside world in comparison to other organizations. It may be summarized by the phrase “This is the way how we do things around here”.
    1. Flow Experience (what motivates us). This is a concept developed by the professor of psychology Mihaly Csikszentmihalyi (10 bonus points to whoever can pronounce his name). People have a natural motivation to achieve. When there is a culture that promotes balance between opportunity and capability, development of clear goals and immediate feedback, among others, it leads to intrinsically motivated performance and therefore profitable operation.
    1. Performance Management System and Tools (how to create experiences as a fundament for building a high performance culture). Having formally set targets, established with input from operators, regular feedback, development of formal action plans with dates and responsibilities, and frequent reviews provides a context of the company’s goals, stimulates discussions and creates experiences from which believes are formed and behaviors are promoted.


George was born In Sofia, Bulgaria. He was educated in Bulgaria (Dipl. Eng.), Russia (MA) and Canada (MSc.). George has worked at Norbord, Perforex, Tolleson, Ilim Timber and Interfor, as Operational Manager, General Manager, COO, President and Management Consultant,  in Europe, Canada and the US. George believes that results a company produces are largely function of its culture.

Mr. Bill Craig
Linck HVT

Paradigms in North American Lumber Manufacturing
We will consider four practices common to lumber manufacturing, examine the benefits and costs, compare practices from other parts of the world, and ask, “Given the improvements in technology since the practices became common in the industry, is it now time for some paradigm shifts in North American lumber manufacturing?”


Mr. Craig has nearly 40 years of wood products experience, beginning as a project engineer with St. Regis Paper Co.  After a merger with Champion International, He was Director of Engineering and Capital Projects for the wood products manufacturing business.   He started Superior Project Associates in 2000 and has worked with and consulted with engineering firms and manufacturing businesses.  He currently represents Linck HVT of Oberkirch, Germany.  Mr. Craig holds a degree in Aerospace Engineering from the Georgia Institute of Technology.